September 25th, 2004 - 08:58 AM
SRAM buys TruvativSRAM completed it's gruppo this week acquiring crank and bottom bracket maker Truvativ. The front office for Truvativ stays in San Luis Obispo, CA (sure it must be nice, but who wants sun and nice weather all the time), manufacturing stays in Taichung. SRAM, which already owns RockShox, purchased brake maker Avid earlier this year. Hmmm, what's left? Maybe Ritchey for bars, stems and seatposts?